Daniel Godoy is responsible for Media and Connections Planning for PepsiCo across South West Europe, in charge of maximizing the value from PepsiCo’s media investments for Food Brands Category. Daniel has a multidisciplinary experience and strong knowledge in MEDIA, acquired in multinational companies (+13 years of experience). Specialized in Digital Marketing strategy development and execution. Passionate about Advertising Evolution/Effectiveness, Digital Campaign Analysis, Social Media Management and Team leadership.